Swachh Iconic Places (SIP)

  • The Government of India, through its Swachh Bharat (Clean India) Mission has proposed a multi-stakeholder Initiative focusing on cleaning up 100 places across the country that are “iconic” due to their history, heritage and religious and/or cultural significance with high visitors footfall.
    The objective is to achieve a distinctly higher level of sanitation/ cleanliness at these places, especially on the peripheries and in approach areas.
    Given the scale of the task, its success lies in the active collaboration of central, state and local stakeholders at all government and private sector levels. To this end, the Initiative is being coordinated by the Department of Drinking Water and Sanitation, Jal Shakti Mantralay in close coordination with partner ministries – Housing and Urban Development, Tourism and Culture – as well as state and municipal corporations and the selected sites’ trusts and committees. The World Bank has provided support in making action plans by the selected Iconic Sites.
The DDWS organized initial consultations involving the Union Ministries, State Governments, Local bodies, Trusts/Management of the Centres, sponsoring PSUs and World Bank supported international experts. Based on these consultations, action plans have been finalized along with an implementation schedule for 3 months, 6 months, 9 months and 12 months. Action plans include leveraging of funds from ongoing programmes i.e. AMRUT, HRIDAY,PRASAD etc. Additional financial support provided by PSUs who have adopted each location as may be necessary.

Following Iconic Places taken up till date:

Sr. No. Iconic Places State
1 Ajmer Sharif Dargah, Ajmer Rajasthan
2 Chatrapati Shivaji Terminus (CST), Mumbai Maharashtra
3 Shri Mata Vaishno Devi, Katra Jammu and Kashmir
4 Golden Temple, Amritsar Punjab
5 Kamakhya Devi Shrine, Guwahati Assam
6 Manikarnika Ghat, Varanasi Uttar Pradesh
7 Meenakshi Temple, Madurai Tamil Nadu
8 Taj Mahal, Agra Uttar Pradesh
9 Tirumala Tirupathi Devasthanams, Tirupati Andhra Pradesh
10 Shri Jagannatha Temple, Puri Odisha
1 Gangotri Uttarakhand
2 Yamunotri Uttarakhand
3 Charminar, Hyderabad Telangana
4 Somnath Temple, Gir Somnath Gujrat
5 Kalady (Birth place of Shankaracharya), Ernakulam Kerala
6 Mahakaleshwar Temple, Ujjain Madhya Pradesh
7 Baidyanath Dham, Deoghar Jharkhand
8 Gaya Teerth, Gaya Bihar
9 Convent and Church of St. Francis of Assisi, Goa Goa
10 Gomateshwara Temple, Shravanbelagola Karnataka
1 Sri Raghavendra Swamy Mutt Mantralayam, Kurnool Andhra Pradesh
2 Hazarduari Palace, Murshidabad West Bengal
3 Shri Sarveshwar Mahadev Temple, Kurukshetra Haryana
4 Vidur Kuti Temple, Bijnore Uttar Pradesh
5 Mana village, Chamoli Uttarakhand
6 Pangong Tso, Ladakh Ladakh
7 Shri Nag Vasuki Temple, Prayagraj Uttar Pradesh
8 Ema Keithal, Imphal Manipur
9 Sree Dharma Sastha Temple, Pathanamthitta Kerala
10 Kanvashram, Pouri Garhwal Uttarakhand

Namami Gange

  • Namami Gange is the umbrella programme coordinated by the Department of Water Resources, River Development & Ganga Rejuvenation (DoWR, RD &GR), Jal Shakti Mantralay that involves multiple Ministries. Under Namami Gange, the assigned responsibilities of the Department of Drinking Water and Sanitation (DDWS), MoJS are:
I.) To prioritize initiatives in establishing Open Defecation Free (ODF) gram panchayats along the banks of River Ganga in convergence with the efforts of DoWR, RD & GR.

II.) To the Extent possible may take up programme in rural areas for solid and liquid waste management in development of model villages/Ganga grams in convergence with the efforts of DoWR, RD &GR.
The 4,465 villages have declared ODF in 1,662 Gram Panchayats in 52 districts of five states namely, Uttarakhand, Uttar Pradesh, Bihar, Jharkhand and West Bengal along the 2,510 Km long River on 12th August 2017 at Prayagraj, Uttar Pradesh. Post ODF, activities related to SLWM, tree plantation and convergence based wholesome development are being taken up.
Namami Gange

DDWS Interventions

  • Special capacity building through training of Collectors and creation of resource pool through virtual classrooms for community mobilisation and behaviour change in the 52 districts
  • SBM-G machinery and SBM-G funds pressed into service for Namami Gange on priority.
  • Persistent review, coordination and handholding by PMO/Cabinet Secretary/Secretary DDWS and other senior officials including activation of Chief Secretaries.
  • Constant and positive coordination between DoWR and DDWS led by the Hon’ble Ministers
  • Engagement of a senior nodal officer in DDWS to coordinate and monitor project implementation
  • Organisation of a Convention of Gram Panchayats on Namami Gange at Allahabad on 20th August 2016.
  • Enlisting support of Development partners, CSR, civil society and youth organisations.
  • Appropriate toilet technologies were developed for water logged areas.
  • Villages not having interface with Ganga, Uninhabited villages were removed from the Namami Gange list. Community toilets planned for Diara villages where IHHLs are not sustainable
  • Quality Council of India (QCI) completed additional verification post NLMs work and their findings.

Achievements under the Namami Gange programme have been shared in following exhibitions:

  • Swachh Bharat Diwas celebrated on 2nd October 2017 and 2018 in Delhi
  • Swachh Shakti Programme on 8th March 2017 and 2018 in Ahmedabad and Lucknow
  • Birth Century of Nana Ji Deshmukh on 10-11 October, 2017 in Delhi
  • Swachh Bharat Mission exhibition on World Environment Day (5th June 2018) in Delhi

Swachhata Pakhwada (SP)

Swachhata Pakhwada is an initiative under the Swachh Bharat Mission. Launched in April 2016, this is inspired by the Hon’ble Prime Minister, Shri Narendra Modi's vision to engage all Union Ministries and Departments in Swachhata related activities for 15days, thereby making Swachhata "everyone's business".

  • Swachhata Pakhwada has gone many miles ahead of symbolism and entered into the actual impactful activities. Ministries and Departments are making a meaningful contribution through sustainable activities during their Pakhwada. It has emerged as a key force in making Swachhata a Jan Andolan.
  • Department of Drinking Water and Sanitation (DDWS), M/o Jal Shakti is coordinating with all Ministries and Departments to prepare a yearly calendar (JanuaryDecember) and pre-circulate among all Ministries and Department. Generally, 5-6 Ministries are given 15 days in a year to take up countrywide initiatives to enhance Swachhta.
  • pre-circulate among all Ministries and Department. Generally, 5-6 Ministries are given 15 days’ time in a year to take up countrywide initiatives to enhance Swachhta.
Swachhta Pakhwada

Pakhwada Ministries and Departments submit their Action Plan which are monitored by an online system ( where Ministries update their reports, pictures, Audio and video materials of their Swachhta Pakhwada. Every month DDWS compiles all reports, prepares a monthly report and circulate among all gov and nic email ids in the form of e-Newsletter.

Swachhata Pakhwada Newsletter -

Swachhata Pakhwada Calendar 2021 -

Swachh Swasth Sarvatra (SSS)

  • A Joint initiative between the Department of Drinking Water and sanitation, M/o Jal Shakti and the Ministry of Health and Family Welfare (MoHFW).
  • Objective : To build on and leverage the achievements of two complementary programmes – SBM and Kayakalp (MoHFW)
  • The initiative involves focusing on WASH parameters in selected hospitals, priority ODF action in areas around identified health centres, and advanced sanitation training for doctors and health workers.
  • D/o Drinking Water and Sanitation has mapped those GPs where these PHCs are situated to complete ODF on priorities basis.
  • Health Workers of Kayakalp Award winning CHCs/PHCs on WASH parameters will be trained by UNICEF.

Swachhta at petrol pumps

  • The Ministry of Petroleum and Natural Gas has developed a Mobile app namely swachhta@PetrolPump
  • This app allows users to give their feedback on the condition of the toilets at Petrol Pumps. More than 50 thousand Petrol Pumps across the nation have this facility.
  • This will help to monitor and maintain the cleanliness of the toilets and can be downloaded from all App stores.
Swachhta at petrol pumps

Swachh Bharat Kosh (SBK)

  • SBKT is a Trust chaired by the Secretary, Department of Expenditure. The other members of the Governing Council shall be its trustees in their ex-officio capacity. The Secretariat of the Trust is set up in the Department of Expenditure, Ministry of Finance.
  • The members of the Governing Council who shall be trustees of SBKT in their ex-officio capacity are as under:
    1. Secretary, Expenditure (Chairman)
    2. CEO, NITI Aayog
    3. Secretary, Department of Drinking Water & Sanitation
    4. Secretary, Ministry of Urban Development
    5. Secretary, Department of Housing & Urban Poverty Alleviation
    6. Secretary, Department of Panchayati Raj, Ministry of Rural Development
    7. Secretary, Ministry of Rural Development
    8. Secretary, Department of School Education & Literacy, Ministry of Human Resource Development.
  • The Trust Deed was signed by a SETTLOR and 8 Trustees on 07.04.2015. The names of the Trustees are:
    1. Dr Vivek Joshi, being OSD (PPD), MoF, DoE, as SETTLOR
    2. Shri Ratan P Watal, Secretary, Expenditure (Chairman)
    3. Smt. Sindhushree Khullar, CEO, NITI Aayog
    4. Smt. Vijayalakshmi Joshi, Secretary, Department of Drinking Water & Sanitation
    5. Shri Madhu Sudan Prasad, Secretary, Ministry of Urban Development
    6. Dr Nandita Chatterjee, Secretary, Department of Housing & Urban Poverty Alleviation
    7. Shri J. K. Mohapatra, Secretary, Ministry of Rural Development
    8. Shri S. M. Vijayanand, Secretary, Department of Panchayati Raj, Ministry of Rural Development
    9. Ms Vrinda Sarup, Secretary, Department of School Education & Literacy, Ministry of Human Resource Development.
  • The objective of Setting-up the Fund (Kosh): Individuals and philanthropists have expressed interest in contributing to efforts to achieve the objective of Clean India (Swachh Bharat) by the year 2019. The Swachh Bharat Kosh has been set up to facilitate channelization of philanthropic contributions and Corporate Social Responsibility (CSR) funds towards this cause.
  • Governing Council: The Swachh Bharat Kosh (henceforth called Kosh) would be administered by a Governing Council chaired by Secretary, Department of Expenditure. Other Permanent members will be Secretary (Planning), Secretary (Department of Drinking Water and Sanitation), Secretary (Housing and Urban Affairs), Secretary (Rural Development),
  • Secretary (Panchayati Raj) and Secretary (School Education and Literacy). Departmental Secretaries from Tourism, Culture or any other department would be invited as and when their proposals are being deliberated
  • As per SBKT guidelines, funds can be provided for the following activities: -
    (i) Construction of IHHL/CSCs in rural and urban areas;
    (ii) Renovation of defunct IHHL and CSCs;
    (iii) Providing water facilities for already constructed toilets;
    (iv) For SLWM activities
    (v) Training and Skill development for maintenance of toilets and its inter-linkage with education on hygiene.
    (vi) Any other activity to improve sanitation in the country as decided by the Governing Council.

Swachhata Action Plan (SAP)

  • SAP is an Inter-Ministerial collaborative approach towards achieving Swachh Bharat by 2019. It is multi-dimensional in nature. It is in realization of Hon’ble Prime Ministers vision of Swachhata being everyone’s business. He has directed that all Union Ministries/Departments should work for the same in a significant manner with appropriate budget provisions. SAP of the Ministries/ Departments has become operational from April 1, 2017. The Department of Drinking Water and Sanitation (DDWS), M/o Jal Shakti is the nodal Department for the Swachhata Action Plans. It coordinates with all Ministries/Departments to finalize and collate their Swachhata Action Plans.
Swachhata Action Plan

SAP heralds a milestone in the functioning of the whole Government in terms of each Ministry/Department taking up accountable and Budgeted Swachhata Action Plans in line with the Hon’ble Prime Minister's vision. SAP budget of 72 Ministries and Department for the FY 2020-21 is over 16800+Cr. Ministries and Departments have made Swachhata an integral element in their existing and new Schemes /Programmes. D/o Economic Affairs, M/o Finance has created new budget head No. “96” and as of now most of the Ministries and Departments are booking their SAP expenses under it. Physical and Financial progress of Ministries and Departments under SAP is constantly monitored and reviewed through a customized portal ( by D/o Drinking Water and Sanitation and at Committee of Secretaries headed by Cabinet Secretary.

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